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BRITIX – The first serviced Digital Watch Company

Updated: Apr 16

BRITIX Watch Co. provides watch lovers with customized services from watch design over manufacturing to sales support. It is the first ready-to-start watch experience suitable for beginner and newcomer.


BRITIX is a fully serviced company, similar to a serviced apartment and sets a new standard for digital transformation in the watch industry.


This digital watch company offers a new experience - without the need for any specific professional expertise. As a fully serviced company, the offer includes a website with webstore, a starter kit of Swiss Made watches and a service pack allowing fast and easy access to the worldwide watch market. In addition, the experience includes full ownership and all rights from trademarks to the documented brands’ legacy.


A reliable network of Swiss watch companies provides BRITIX Watch Co with an all included comfort solution. The scale and scope of the customized services will be defined by the BRITIX’ new owner. This starts with picking the right watch design to the eco-friendly watch box.


“We are at a turning point regarding buyers’ behavior. Especially for the watch industry, brick and mortar watch retailers often were a hurdle for new entries of watch brands into the market. This is changing now. In addition, the secondary market consistently shows strong growth and is thus open for new discoveries of Switzerland’s watch making history” said Martin Heller, a digital innovator and owner of BRITIX Watch Co.

the secondary market consistently shows strong growth and is thus open for new discoveries of Switzerland’s watch making history

About Britix Watch Co


BRITIX is a fully serviced digital watch company offered by SWB Swiss Watch Brands.

SWB is a B2B company specialized in generating value from legacy brands. Since its foundation more than a decade ago, SWB provides clients all over the world with bespoke watch brands solutions. Since then SWB has become the leading company offering Swiss watch brands with history. Powered by a highly skilled team of specialists in history, law and economics, the company is located in the city of Zurich, Switzerland.


With BRITIX, SWB launches for the first time a B2C/D2C watch experience package, customized for every watch lover without specific knowledge of the watch industry.



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