Swiss Watch Brands
for all watch lovers.

The Discovery of a Hidden Brand.

SWB offers historical and today still hidden Swiss watch brands. Discover fully documented and currently dormant watch brands that meet the zeitgeist of vintage and sustainability. Benefit and enter the world of circular economy, either for a unique business opportunity or out of passion for second-hand watches and their stories.

Become an unforgettable part of Swiss watch history.

Today a lesser-known watch brand, tomorrow a coveted brand with high recognition value. The revival of the second-hand watch market is accelerating the upward trend of Swiss vintage watch brands. Benefit directly from this trend, meet the spirit of the times and participate in the world of circular economy with the second-hand and neo-vintage watches of your own historical brand.


Wear a watch of your own historical watch brand on your wrist.


Unique, unmistakable and inimitable.

Just like you.

As an Entrepreneur, Investor or Watch Lover

Latest Offers

Pictures shows an ALMEDY advert from 1954.

ALMEDY est. 1937

Almédy was founded in 1937 in the famous watchmaking town of La Chaux-de-Fonds and produced both men's and ladies' watches. The brand, which was active until the 1970s, offers a favourable opportunity to enter the watch business.

ALMEDY is a brand in the category "Economical"

Picture shows a LUSINA advert from 1959.

LUSINA est. 1916

LUSINA, which has become known for its high-quality watches, is an exceptional brand for watch lovers. With an unmatched variety of watch models, LUSINA offers the possibility of a successful relaunch, in line with today's zeitgeist. The most prestigious auction houses such as Christie's, Sotheby's, Antiquorum and Bonhams confirm the prestige which LUSINA watches still enjoy today.

LUSINA is a brand in the category "Professional"

Picture shows a Muralt watch advert from 1960.

MURALT est. 1899

Watchmaking has a long tradition in the MURALT family, which began as early as 1899. Over the decades, MURALT produced both men's and women's watches in many different styles, such as date watches, chronographs, and gold watches. MURALT has been in the watchmaking business for more than a century, providing a rich resource for a new beginning.

MURALT is a brand in the category "Economical"

Vintage advert - Kopie (2).jpg