Experience for Entrepreneurs

Combine your work life with a memorable life experience

Start in a growing business segment

The value in modern watchmaking comes from historic stories, brand equity and archived watch designs. A new collection, inspired by the most distinctive pieces of a vintage brand which tells the story of a time, can be chosen from already existing or by creating new watch models, the imagination is given free reign.


Vintage watches is the «next big thing» which favors authentic watch brands with the appeal of nostalgia. Consumer demand from millennials or generation Z for vintage products is greatly increasing, regardless of region or price segment.

The market for secondhand hard luxury items — primarily watches and jewelry —is worth about €21 billion worldwide and growing at 8% a year, faster than the luxury industry overall.

Our Swiss vintage watch brands have a long history and a lively past. Their long lasting history and the fame of its previously manufactured watches stand for authenticity  and steadiness. They offer a rich source for vintage watches. Your own watch brand of the past may be still a sleeping beauty but is already being sought out on sales platforms and auctions, having already a community of watch aficionados.


So why not live the entrepreneurial spirit, surprising the world with a pure and simple rebirth? Become part of the brand legacy and Swiss watch history and take part in a growing neo-vintage market with eco-sensitive consumers.

  68 Years of Accumulated Practice

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This web-based ready-to-start package supports the circular economy with the dual business model. Starting an online watch business has never been easier. Everything is included in the turnkey SWB solution, similar to a fully serviced apartment.

SWB Swiss Watch Brands GmbH

Bederstrasse 28

8002 Zurich


info @ swisswatchbrands.com


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