The Watch Brand Firm
Leading since 2006
We understand ourselves as saviors of the lost past and preserve with our brand offers the heritage of old Swiss watch brands. These watch brands are an important part of the Swiss watch industry.
The revival of the secondary market is accelerating the upward trend of Swiss vintage watch brands and helps preserving their values of the Swiss watch legacy.
SWB is the world's leading company offering Swiss watch brands with history. Many renowned Swiss watch brands on the market have been relaunched with our support. Driven by a passion for the Swiss watchmaking history, highly qualified specialists in history, law, economics and with more than 60 years of professional experience, the team stands for integrity, responsibility, professionalism and trust.
Our aim is to strengthen and support the dream - and sometimes the necessity - of private und business clients to own a historic Swiss watch brand. The legacy of their acquired watch brand enables them to participate in various roles in the secondary and luxury watch market. From start-ups to established global players, from collectors to investors, from the USA to Asia to Europe - SWB has a proven track record of its functioning business model.
With the purchase of the brand one gets a piece of Swiss watch history and is a keeper of earlier craftsmanship and its manufacturer. As the new owner of the brand, you follow in its footsteps and become the only legitimate successor, which continues the legacy of the brand.
You preserve these brands and its watches for the next generations.
For your friend, your love, your children.
Or just as a business opportunity.
Supporting Sustainability and Circular Economy
Watch brands have to offer more than functional products, they also have to live up to customers' expectations in a sustainable and circular economy. Vintage watches are an expression of an eco-friendly mindset and represent a sustainable lifestyle. Today's customers are looking for an authentic story behind the brand. They don't just buy a watch, they are interested in a brand story with deeper meaning.
Swiss vintage watch brands have a long history and a lively past. They offer a rich source for vintage watches.
The committee decides to inscribe Craftsmanship of mechanical watchmaking and art mechanics on the Representative List of the Intangible Cultural Heritage of Humanity.
Brands' secondary watches offer an authentic experience with unique original watches and designs. These vintage watches support the circular economy and live up to customers' expectations in a sustainable and circular economy.
Vintage watches are an expression of an eco-friendly mindset and represent a sustainable lifestyle.
Our location in Zurich
Safeguarding of the
Intangible Cultural Heritage
Each Swiss watch brand with history represents a piece of the Swiss wach industries' heritage but many of them are almost forgotten treasuries. SWB meets various requirements with their watch brands solutions and enable customers to act as keeper of earlier craftsmanship and its manufacturer.